Ed Yong, giornalista scientifico, riassume in poche righe il perché è un vantaggio avere un blog per un giovane giornalista (e vale anche per gli altri).  La risposta non è per avere un guadagno diretto ma:

There are two reasons. Firstly, it’s a labour of love. I’m trying to make this blog the equal of any news reporting you would find in the mainstream media. Secondly, this blog has a value that goes far beyond the actual currency I earn from it. I now have an expansive portfolio of work for people to see, a growing community of readers, increasing attention from mainstream media, and plenty of offers to do cool things. I’m not convinced that any of these benefits would have come about if I had tried to enter the world of science writing through traditional routes, at least not within a brief three year burst. These are things whose worth is difficult to measure in currency. Not everything that counts can be counted.

Condivido anche le virgole, tanto per essere chiari.

via Rebooting science journalism – on blurring boundaries, money, audiences and duck sex : Not Exactly Rocket Science.