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Skimm, il segreto della vendita sta nel linguaggio

Skimm è un esempio da seguire per il modo intelligente di comunicare con un pubblico giovane. Nata come newsletter per ricevere le notizie più importanti delle ultime 24, un po’ come Good Morning Italia ma per un pubblico femminile giovane, Skimm è cresciuta, sviluppando app e altri servizi a pagamento.

skimm

Nell’ultima email ricevuta, oltre a festeggiare il traguardo di 3,5 milioni di iscritti, si promuove un nuovo servizio per abbonamento. Riprendo parte del testo sotto, costituito da domande e risposte, per la brillantezza del contenuto. Parla col linguaggio delle giovani lettrici, diverte cercando di vendere un servizio.

THE FUTURE IS NOW

THE STORY
This week, we launched Skimm Ahead, the first subscription service on the all new theSkimm for iPhone. Skimm Ahead puts the future into the palm of your hand. Literally.

MAZEL. BUT HOW IS SKIMM AHEAD DIFFERENT FROM THE EMAIL I GET?
The Daily Skimm, aka the email you read sans pants every day, makes it easier to know what happened yesterday and what you need to know about today. Skimm Ahead will make it easier to be smarter about your future. We noticed you haven’t downloaded it yet and it would mean a lot if you did.

BUT WHAT EXACTLY DOES IT DO?
Call us Miss Cleo. Skimm Ahead puts everything you need to know about the future directly into your iPhone calendar. Never again will you wonder when Beyonce tickets go on sale, what time the State of the Union is on, or when your favorite show is coming back on Netflix. It’s like your calendar ate a smart cookie.

YOU HAD ME AT COOKIE…
Same. But seriously though…Skimm Ahead can integrate directly into your iPhone calendar. It’s magic.

DO I HAVE TO PAY?
Yes. Don’t give me that look. It’s $2.99/month, that’s less than what you pay at Starbucks a day. Plus, you can download it and get the first month free, because we’re nice like that.

IS IT GOING TO BE ANNOYING?
No. And we’re offended you asked.

WHAT ABOUT THE DAILY SKIMM?
Not going anywhere. The Daily Skimm is still free and in your inbox and it’s still the first thing you should wake up with M-F. And bonus, you can also read it on theSkimm for iPhone.

I DON’T HAVE AN IPHONE…
Right now Skimm Ahead is just for iPhone but stick with us for more.

WHEN & HOW DO I GET IT?
Here and now. Also known as a little place called the app store. Download. Breathe. Tell friends. Repeat last step.

Se hai altri casi del genere, sarei curioso di conoscerli.

Published in Media & Social media