Stiamo vivendo tempi di grande cambiamento e neanche ce ne rendiamo pienamente conto.
La tendenza alla vacanza in casa invece che in albergo è qui per restare. Perfino Booking.com genera il 20% dei ricavi dagli appartamenti.
Booking said that in the third quarter, it saw “over $1 billion” in revenue from its homesharing business, including vacation homes, apartments, and unique properties that aren’t hotels. For 2018, Booking said it generated $2.8 billion in revenue from alternative accommodations, accounting for 20 percent of the company’s overall revenue.
By comparison, Airbnb disclosed back in November that its own third quarter revenue was “substantially over” $1 billion although that revenue also includes money generated from bookings related to boutique hotels and experiences as well.