Un nuovo libro di Seth Godin è sempre un’occasione per riflettere, mettersi in discussione e cogliere nuovi spunti. L’inizio è nello stile di Seth Godin. I fan non rimarranno delusi, ne sono certo.
[Internet] It’s the largest medium, but it’s also the smallest one. There’s no mass, and you can’t steal attention for a penny the way your grandparents’ companies did. To be really clear: the internet feels like a vast, free media playground, a place where all your ideas deserve to be seen by just about everyone. In fact, it’s a billion tiny whispers, an endless series of selfish conversations that rarely include you or the work you do.
This is marketing… Continua a leggere
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