Ti sei mai chiesto perché a volte, compulsivamente, non puoi resistere all’ennesimo controllo della posta, alle notifiche di Facebook o a vedere gli ultimi tweet? Presto detto:
Studies show that constant, reliable rewards do not produce the most dogged behavior; rather, it’s sporadic and random rewards that keep us hooked. Animals, including humans, become obsessed with reward systems that only occasionally and randomly give up the goods. We continue the conditioned behavior for longer when the reward is taken away because surely, surely, the sugar cube is coming up next time.
Michael Harris – The end of absence