L’Economist ha fatto i compiti, ha consultato fonti diverse, e ha raccolti alcuni dati molto interessanti sulle fonti di ricavi e di profitti di Big Tech. Tra le tante perle dell’articolo, ce n’è una che mi ha compito di più: gli app store come casinò:
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In Apple’s app store, for example, games account for 70% of all revenues, according to documents uncovered during the Epic court battle. Most of this comes from in-app purchases, such as wacky accessories for avatars or virtual currencies. In 2017, 6% of app-store game customers accounted for 88% of the store’s game sales. Those heavy users spent, on average, more than $750 each year.
The Epic trial also revealed that the top 1% of Apple gamers in terms of spending generated 64% of sales and splurged an average of $2,694 annually. Internally these super-spenders are known as “whales”, like their casino equivalents. An investigation