L’innovazione nell’editoria in Europa

L’AIE ha condiviso una ricerca europea in cui gli editori interpellati danno una visione della loro transizione verso il digitale: cosa serve per innovare, ostacoli e risultati raggiunti. Ho caricato la ricerca originale su Slideshare.

These are some of the main results of the qualitative survey, which was conducted among European book publishers by the EU-funded network Technology and Innovation for Smart Publishing (TISP), in cooperation with the Frankfurt Book Fair. Over 1,000 publishers were contacted; 360 reacted with interest, and 120 publishers from across Europe submitted a detailed response to the questionnaire.

Interessante questo passaggio, dove si evince come la distribuzione* sia considerata un elemento chiave:

The leading response to the question of where the R&D needs were greatest was “digital distribution”. On the basis of a list proposed by TISP experts, the respondents were asked to rate possible R&D areas from 1 (not important) to 6 (very important). The results were as follows:

digital distribution – average rating: 4.94 (closest to 6 = very important)
file formats – average rating: 4.88
interactive content – average rating: 4.78
multimedia content production – average rating: 4.7
e-commerce – average rating: 4.66
market research and market testing – average rating: 4.65
copyright licensing – average rating: 4.64
discoverability tools – average rating: 4.55

* Lavoro per Simplicissimus Book Farm, azienda attiva nel settore degli ebook con una piattaforma di distribuzione.