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WWF e ER: lezione di posizionamento sui media

Panda on TV

WWF received excellent product exposure during 2002 in two popular US TV series, Gilmore Girls and ER, shown on the Warner Bros. channel and NBC. A WWF mug was visible during scenes in four episodes of Gilmore Girls and WWF stickers were placed on the doctorsmess room locker doors and were visible during two scenes in two episodes of ER.
This excellent exposure is thanks to the hard work put in by our product placement agency Propaganda. 2003 looks set to be equally as successful for panda visibility on the TV!

Una lezione su come usare i programmi di maggior ascolto per le cause del no profit…in Italia ci ha pensato nessuno?

Published in Media & Social media Vivi meglio