The working atmosphere at Facebook—where the product one labors on is also where one socializes with colleagues, friends, and family—is designed to enforce fealty to the mission and, like the product itself, to facilitate the goal of absolute togetherness. In January, CNBC ran an article about what it called Facebook’s “‘cult-like’ workplace.” “There’s a real culture of ‘Even if you are f—ing miserable, you need to act like you love this place,’” one former employee, who left in October, told the network. “It is not OK to act like this is not the best place to work.” Some of those who want to have critical discussions have purchased burner phones, so their comments wouldn’t get back to their managers. Most of the dissent that has been voiced publicly was channeled through anonymous leaks to journalists, not visible protest. And the collective organizing that has happened at Facebook has occurred among contract workers, who don’t enjoy the generous benefits of full-time employees and aren’t subject to the same intra-office cultural pressures.