La coda lunga di Chris Anderson, a conti fatti, si è rivelata una teoria falsa. I dati raccolti dall’Economist dimostrano che l’intrattenimento non è una prateria sterminata, in termini di consumo, ma un oligopolio:
This world is dominated by an oligarchy of giants, including Facebook, Google, Amazon, Netflix and Disney (as well as Alibaba and Tencent within China’s walled ecosystem). Those lacking sufficient scale barely get noticed. Paradoxically, enabling every individual and product on the planet to find a market has made it next to impossible for the market to find them. Consumers generally favour whatever they find on their mobile screens or at the top of their search results. The tail is indeed long, but it is very skinny.
Mass entertainment in the digital age is still about blockbusters, not endless choice